Health Care is getting hot with interaction, design & tech crowds.

South by Southwest is perhaps best known for music and film, but there’s no better tech festival than SXSW Interactive.

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Click here for more pictures from SXSW
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After speaking at Health 2.0, Sprigley took a little time to check out cutting edge tech, design & user experience at SXSW 2008.

SXSW sports a different culture than Health 2.0 - less blue blazers, more blue hair. But health care heating up and Microsoft’s session was standing room only.

Health care folks would be wise not to write off these kids clad in black and toting Macs. As they’re coming into the space, they’re making ‘crazy’ demands, like real value for interacting with a product and a great user experience.

For more, check our write up on ReadWriteWeb.

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• » What Health Care Can Learn about Customer Service from the Airlines