Air travel is serious stuff. There’s nothing frivolous about hurdling through the skies at rocket speeds sitting on huge fuel tanks. Flight attendants issue dire warnings about paying attention and worst-case scenarios

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A couple of companies, noticeably Southwest, take a different tact. They don’t take themselves too seriously and the treat deadly serious subject matter with a light, jovial touch. Check out this post about April Fool’s Day on their blog featuring embedded YouTube videos. Even on the planes, they have fun; their flight attendants banter, tease, and jest.

And, amazingly, people don’t run shrieking from the plane. Instead, they’re tickled. Turns out people like to be treated like they’re human beings, like they’re intelligent enough to distinguish between what’s serious and what’s not and able to lift important information out of its humorous wrapper. Turns out they’re even more receptive to information - because - of a fun delivery.

Sprigley thinks that health care could take a page from this book. We work in health care and we can’t stand reading most of the materials. Want to engage people? Try delighting them. Part of that means writing in a conversational style. Check out www.Sprigley.com for our take on it.

Photo courtesy of M.V. Jantzen, used under this Creative Commons license

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